The agenda for the upcoming vodQA Pune - Less Talk, Only Action! is now published. NOTE: For this event, we will require the participants to get their laptops (and chargers).
vodQA Pune - Less Talk, Only Action! - Registration - 8.30am- 9.15am - Welcome note - 9.15am
Topics covered:
This vodQA will focus on hands-on activities. We are setting up a bunch of workshops for participants, please keep a watch for details and pre-requisites required for the workshops. We will publish the agenda very soon in vodQA groups on Facebook (https://www.facebook.com/groups/vodqa/) and LinkedIn (https://www.linkedin.com/groups/4281359) NOTE: For this event, we will require the participants to get their laptops (and chargers).
It has been over 2 years since any update to WAAT - Java or Ruby. Over the years, I have realised, and also received a lot of thoughts / feedback from users of WAAT around where it helps, and what challenges exist. Also, given the widespread IoT & Big Data based work going on around the world, (Web) Analytics now plays a much bigger role in guiding business take better decisions. WAAT (again) fits in the grand scheme of things very nicely as a framework to automate the validation of correct reporting of tags to any Web Analytics solution provider. Hence, its a no-brainer for me - it is high time I work on some of the feedback and limitations of WAAT to make it usable again!
At the recently concluded Selenium Conference 2016 held in Bangalore, India, I got an idea of how to overcome a lot of challenges (listed below) and pain in using WAAT.
What's next?
To implement my new idea, this does mean a couple of things:
Existing plugins have limited use - and needs to be deleted.
A new plugin would need to be created - which may mean different set of APIs, and also different way to specify the test data.
Questions for you
Before I go ahead making these changes - I would like to get answers to the below questions (please add your answers directly in the comments):
Is anyone currently using WAAT? If yes -
which version (Java / Ruby)?
which plugin
Using HTTP / HTTPS?
Which Web Analytic solution are you using? (ex: Google Analytics, WebTrends, etc?)
Would you be interested in using the new WAAT? If yes -
Learn what is Web Analytics, why is it important, and see some techniques how you can test it manually and and also automate that validation. But just knowing about Web Analytics is not sufficient for business now.
There are new kids in town - IoT and Big Data - two of the most used and heard-off buzz words in the Software Industry!
With IoT, with a creative mindset looking for opportunities and ways to add value, the possibilities are infinite. With each such opportunity, there is a huge volume of data being generated - which if analyzed and used correctly, can feed into creating more opportunities and increased value propositions.
There are 2 types of analysis that one needs to think about. 1. How is the end-user interacting with the product? This will give some level of understanding into how to re-position and focus on the true value add features for the product. 2. With the huge volume of data being generated by the end-user interactions, and the data being captured by all devices in the food-chain of the offering, it is important to identify patterns from what has happened, and find out new product / value opportunities based on usage patterns.
PS: Apologies for the video quality - I am not seen very clearly - but the slides are bright & clear, and so is the audio - so the important aspects are covered!
Pictures
Feedback
My Takeaway & Learning
- The attendees did not have much exposure to Web Analytics, and how it works. I should spend more time in speaking about that
- I should spend more time in challenges and potential solutions related to Big Data & IoT
- A lot of people are interested in WAAT - that could be a separate, more detailed discussion
