Saturday, March 17, 2018

Measuring Consumer Quality - The Missing Feedback Loop

I spoke in vodQA at ThoughtWorks, Pune on "Measuring Consumer Quality - the Missing Feedback Loop". 

This talk address the why and how from my earlier blog post on "Understanding, Measuring and Building Consumer Quality". I recommend you read that first, before going through the slides and video for this talk.


How to build a good quality product is not a new topic. Proper usage of methodologies, processes, practices, collaboration techniques can yield amazing results for the team, the organisation, and for the end-users of your product.

While there is a lot of emphasis on the processes and practices side, one aspect that is still spoken about "loosely" - is the feedback loop from your end-users to making better decisions.

SO, What is this feedback loop? Is it a myth? How do you measure it? Is there a "magic" formula to understand this data received? How to you add value to your product using this data?

In this interactive session, we will use a case study of a B2C entertainment-domain product (having millions of consumers) as an example to understand and also answer the following questions:

  • The importance of knowing your Consumers 
  • How do you know your product is working well? 
  • How do you know your Consumers are engaged with your product? 
  • Can you draw inferences and patterns from the data to reach of point of being able to make predictions on Consumer behaviour, before making any code change? 


Slides can be found here.


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