Monday, March 6, 2017

Analytics Testing

I recently spoke in an Agile Testing Conference on - The What, Why and How of (Web) Analytics Testing

I was also part of a panel discussion having the theme - "What's not changed since moving to Agile Testing - The Legacy Continues!" There were some very interesting perspectives in this discussion.

The great part was that the audience was very involved and vocal throughout the day. This made is very interactive and good sharing of information and experiences for all! 

Below is some information about the talk. I will try to add the link to the video soon.


Analytics is changing the way products and services are being created and consumed.
In this session, we will learn
  • What is Analytics?
  • Why is it important to use Analytics in your product?
  • The impact of Analytics not working as expected

We will also see some techniques to test Analytics manually and also automate that validation. But just knowing about Analytics is not sufficient for business now.
There are new kids in town - IoT and Big Data - two of the most used and heard-off buzz words in the Software Industry!
With IoT, with a creative mindset looking for opportunities and ways to add value, the possibilities are infinite. With each such opportunity, there is a huge volume of data being generated - which if analyzed and used correctly, can feed into creating more opportunities and increased value propositions.
There are 2 types of analysis that one needs to think about.
1. How is the end-user interacting with the product? This will give some level of understanding into how to re-position and focus on the true value add features for the product.
2. With the huge volume of data being generated by the end-user interactions, and the data being captured by all devices in the food-chain of the offering, it is important to identify patterns from what has happened, and find out new product / value opportunities based on usage patterns.